Find a Senior Placement Agent Near You

Finding the right senior living option can feel overwhelming. Senior placement agents help families compare local senior communities, understand care levels, schedule tours, and narrow down options based on location, budget, care needs, and availability.

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What is a Senior Placement Agent?

A senior placement agent, sometimes called a senior living advisor or senior referral specialist, helps families find senior living communities that may be a good fit for an older adult. They typically learn about the senior’s care needs, budget, location preferences, and lifestyle goals, then recommend communities that match those needs. Many placement agents also help families schedule tours, compare options, and understand the differences between care levels.

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They commonly help with:


  • Assisted Living
  • Memory Care
  • Independent Living
  • Personal Care Homes / Residential Care Homes
  • Continuing Care Retirement Communities
  • Some senior apartments, depending on market and budget
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They do not help with:


  • Low-income or HUD-subsidized senior housing
  • Medicaid-only placement options
  • Hospital discharge placement requiring medical coordination
  • In-home care services, unless they also offer care navigation
  • Emergency crisis placement without available private-pay options
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Most senior placement agents are most helpful when a family is looking for private-pay senior living, especially assisted living or memory care. If your loved one needs skilled nursing care, Medicaid-only housing, or subsidized senior apartments, you may need to contact those providers directly or work with a hospital discharge planner, case manager, elder law attorney, or local Area Agency on Aging.

Frequently Asked Questions

What does a senior placement agent do?
Is there a cost to use a senior placement agent?
Do placement agents work with every senior community?
Can they help with Medicaid or low-income senior housing?
Can they help with memory care?
Can they help with nursing homes?
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